Drawing inspiration from the performance running sneakers of the 1980s, the New Balance 990v4 is a relatively young model, with only seven years in existence. Within this short span, this modernized NB 990 has played a pivotal role in bridging the gap between discerning enthusiasts and the broader consumer market, thereby bringing significant attention to the brand hailing from Boston.
Under the leadership of Teddy Santis since his takeover in April 2021, the company’s Made in USA line has seen a comprehensive transformation. New styles are introduced sparingly, preserving the brand’s unique identity. As autumn sets in, the NB 990v4 has made a comeback sporting the timeless “Black/Silver” colorway, a classic that first graced the sneaker scene back in early 2017.
The upper of the shoe features a combination of pigskin suede and mesh, predominantly cloaked in a deep, obsidian black hue. Notably, the “N” logos on the side profile, upper eyelets, and reflective panels on the toe box and along the spine shimmer in a striking shade of grey, paying homage to New Balance’s rich heritage.
The inclusion of ENCAP midsole cushioning further reinforces the connection to the original New Balance 990, while the Ndurance traction adds a touch of contemporary functionality to the “Black/Silver” variant.
You can anticipate the official images of this pair below and look forward to its availability on newbalance.com starting on Tuesday, October 3rd. This Made in USA product carries a price tag of $185 USD. If you’re keen on more footwear adorned with the distinctive “N” branding, be sure to explore the New Balance 9060 as well.
New Balance 990v4 Made In USA
Release Date: Oct 3rd, 2023 (Tuesday)
Color: N/A
Mens: $185
Style Code: U990BL4
Photos via New Balance
